Introduction: innovation within
An old marketing wisdom holds that everything seems new, is new. In line with this is anything new, desirable. Apple has had many problems with this marketing wisdom in recent years; iPhones since the iPhone 4 is not drastically refreshed design area and even the "newly designed from the beginning 'iPhone 5 last year did not change the image that Apple brought little new .
The innovation in the iPhone 5 was inside and the 5s that is again the case. The A6 processor in the iPhone 5 features an Apple-designed processor core itself, something further is done only by Qualcomm and ARM, neither a smartphone manufacturer. It was unique and innovative, but Apple said nothing about it in his presentation of the iPhone 5.
That turned out this time. When Apple presented the iPhone 5s, a big part of the story was about the new processor. It is the first 64-bit processor on ARM architecture and therefore is faster than Apple ARM itself, and then another processor makers such as Qualcomm, Samsung and Nvidia. This is a milestone in the mobile market.
With stories of 64-bit processors, however, you do not get customers to buy far. A new iPhone So Apple has also built that it has a major impact on how you use your phone. Something 'new' Now you can use your fingerprint to unlock the phone.
Tweakers went to work with the iPhone 5s to see what you have to the news of Apple's latest phone. How does the iPhone 5s to the competition?
An old marketing wisdom holds that everything seems new, is new. In line with this is anything new, desirable. Apple has had many problems with this marketing wisdom in recent years; iPhones since the iPhone 4 is not drastically refreshed design area and even the "newly designed from the beginning 'iPhone 5 last year did not change the image that Apple brought little new .
The innovation in the iPhone 5 was inside and the 5s that is again the case. The A6 processor in the iPhone 5 features an Apple-designed processor core itself, something further is done only by Qualcomm and ARM, neither a smartphone manufacturer. It was unique and innovative, but Apple said nothing about it in his presentation of the iPhone 5.
That turned out this time. When Apple presented the iPhone 5s, a big part of the story was about the new processor. It is the first 64-bit processor on ARM architecture and therefore is faster than Apple ARM itself, and then another processor makers such as Qualcomm, Samsung and Nvidia. This is a milestone in the mobile market.
With stories of 64-bit processors, however, you do not get customers to buy far. A new iPhone So Apple has also built that it has a major impact on how you use your phone. Something 'new' Now you can use your fingerprint to unlock the phone.
Tweakers went to work with the iPhone 5s to see what you have to the news of Apple's latest phone. How does the iPhone 5s to the competition?
Post a Comment