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Thursday, March 13, 2014

BlackBerry Z10: an expensive gamble on an uncertain future

Introduction: new start

And suddenly it was the name RIM road. During the great presentation of BlackBerry 10 on January 30, the company announced to drop in favor of BlackBerry. The name Research In Motion That the Canadian company after all these years finally identifies with his only known product.

It is once more an expression of how much the future of the company depends on its new platform. The old Bolds and Curves selling only a little lower price ranges, but the magic is gone. BlackBerry knew himself. While some remained silent towards consumers, it kept the relationship with developers warm by its tablet Playbook to share, to create under the name Dev Alpha developer phones and the people who work with developers maintained by blackberry tires, a song to sing.

BlackBerry starts again at zero, the new platform has no market share. This puts it at a disadvantage: he now intends to issue an app that will not make for BlackBerry 10 soon, because there are few users. The Canadian manufacturer starts again at the bottom of the ladder and hopes to climb rapidly. Up

The first step is the Z10, a remarkable phone with distinctive software. Also notable is the price BlackBerry dare ask. With well over 500 euros, he is in the price range of the Galaxy Note II, HTC One X +, Nokia Lumia 920 and iPhone 5. Tweakers tested the Z10 expanded, along with the new BlackBerry 10 platform. Should you make the switch from your iPhone, Android device or old BlackBerry?


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