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Thursday, March 13, 2014

BlackBerry Z30: high bet on a workhorse

Introduction: a long way

What are Samsung, LG, Cisco, Intel, Fairfax, Qualcomm and Google have in common? They were all mentioned in connection with a possible acquisition of BlackBerry this fall, but in the end it was none of these parties. Only Fairfax made an offer, but did not get the money together.

BlackBerry may try to lenders again. It received nearly 750 million to invest and also has a new director: John Chen, Sybase previously saved from bankruptcy. Chen faces a greater challenge than in the late nineties with Sybase in the time of economic prosperity and the 'dotcom bubble' money was easier than now. Moreover BlackBerry largely moves in the consumer market for smartphones, which manufacturers quickly fall from grace and then rarely scramble up again.

Is this the beginning of the resurrection of BlackBerry?

The hand of the new director will later be seen, but in this constellation was the Z30 off. The largest and fastest BlackBerry smartphone ever, complete with the still relatively new BlackBerry 10, which came on the market under the previous president, Thorsten Heins.

With Chen is the future of BlackBerry for a while secured in any case, he gets a half years time. Tweakers went to work with the Z30. Is this the beginning of the resurrection of blackberry and should you buy this smartphone from the Canadian maker now?


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