Introduction: searching for the way up
It was not so long ago that HTC was all too happy, the Taiwanese manufacturer first stepped on the train that is called Android and profited from this. In 2009 and 2010, sales increased sharply and holds HTC nice profits. Every quarter, there were record figures in the financial books.
But then came powerhouse Samsung steam. With its Galaxy S series and derived cheaper devices rolled the South Korean giant over all the competition around. While the smartphone market has grown hard, Samsung grew louder. HTC Sensation fell silent and his series in 2011 made little impression in front of the Galaxy S II. The One X last year in many respects, it could measure fine or even better than the Galaxy S III to no avail, Samsung threw around the Olympics a marketing campaign reportedly one billion dollars against it and captured the S III market. Meanwhile Galaxy has become a brand in itself, which is almost bigger than Android itself. Many people have no feelings for their Android phone, but a Galaxy phone.
What Samsung is marketing, we can also, HTC thought. Moreover, a cat in distress makes strange jumps and so HTC made a big sponsorship contract with UEFA to sponsor the Champions League and the attention generated by the name of the One a week for the presentation on hoardings put. At the races
HTC will have to, Samsung is certainly out of reach, but there are many candidates for the spot behind the Koreans. Sony, Huawei, ZTE, Lenovo, LG and several smaller makers of smartphones aces all in a lucrative private place behind Samsung and Apple. To reach that spot HTC has made a few choices. Firstly, the One remains the only high-end handset from 2013. Secondly HTC wants to have better marketing for each other. That was already at the press conference, which for various features sounding marketing names are chosen, such as Zoe Pixels Camera with Ultra, Blink Feed for the home screen and the sound of our favorite: Boom Sound.
Of course we have to try all these new features. Tweakers went to work with the One to see if the sound "boom" does, whether the camera is really better than other phones, or Blink Feed a handy homescreen and whether so this is indeed the über phone that HTC promises he is. The One who Tweakers used for this review, is a prototype. Thus can not be guaranteed that the findings in this review one-on-one apply to devices that are for sale in the shop.
It was not so long ago that HTC was all too happy, the Taiwanese manufacturer first stepped on the train that is called Android and profited from this. In 2009 and 2010, sales increased sharply and holds HTC nice profits. Every quarter, there were record figures in the financial books.
But then came powerhouse Samsung steam. With its Galaxy S series and derived cheaper devices rolled the South Korean giant over all the competition around. While the smartphone market has grown hard, Samsung grew louder. HTC Sensation fell silent and his series in 2011 made little impression in front of the Galaxy S II. The One X last year in many respects, it could measure fine or even better than the Galaxy S III to no avail, Samsung threw around the Olympics a marketing campaign reportedly one billion dollars against it and captured the S III market. Meanwhile Galaxy has become a brand in itself, which is almost bigger than Android itself. Many people have no feelings for their Android phone, but a Galaxy phone.
What Samsung is marketing, we can also, HTC thought. Moreover, a cat in distress makes strange jumps and so HTC made a big sponsorship contract with UEFA to sponsor the Champions League and the attention generated by the name of the One a week for the presentation on hoardings put. At the races
HTC will have to, Samsung is certainly out of reach, but there are many candidates for the spot behind the Koreans. Sony, Huawei, ZTE, Lenovo, LG and several smaller makers of smartphones aces all in a lucrative private place behind Samsung and Apple. To reach that spot HTC has made a few choices. Firstly, the One remains the only high-end handset from 2013. Secondly HTC wants to have better marketing for each other. That was already at the press conference, which for various features sounding marketing names are chosen, such as Zoe Pixels Camera with Ultra, Blink Feed for the home screen and the sound of our favorite: Boom Sound.
Of course we have to try all these new features. Tweakers went to work with the One to see if the sound "boom" does, whether the camera is really better than other phones, or Blink Feed a handy homescreen and whether so this is indeed the über phone that HTC promises he is. The One who Tweakers used for this review, is a prototype. Thus can not be guaranteed that the findings in this review one-on-one apply to devices that are for sale in the shop.
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